"Innovative jewellery brand is celebrating its Australian launch on September 30 with a one-day pop up at Prim Haus in Sydney." - RUSSH

There will be more than 200 pieces available to try on, as well as access to HEIREST's 3D configurator, so you can design your very own piece.

"HEIREST’s digital configurator offers more than 250,000 possible combinations across metals, diamonds, gemstones, cuts, sizes and settings. Your selections are rendered in photorealistic 3D in real time, while the price changes as you make them." - Together Journal

If a beautiful piece of jewellery has been sitting somewhere on your wish list, the timing of The HEIREST Experience in Sydney could hardly be better.

"According to Liam Whittaker, founder of jeweller HEIREST, “The centre stone looks to be a cushion-cut fancy yellow diamond, surrounded by a halo of white diamonds.”" - Elle

HEIREST founder, Liam Whittaker comments on the heirloom engagement ring of Milly Bobbie Brown. He adds, “The band appears to be either platinum or 18-karat white gold, with pavé-set white diamonds adding to the overall sparkle and presence of the ring.” 

"A clever way to create something that feels genuinely personal, without the traditional fine jewellery price tag." - marie claire

The digital-first brand lets you design your own piece from more than 250,000 combinations of metals, stones, cuts and settings (with a 3D rendering and live pricing as you build), so you can create something that feels entirely yours.

"New Zealand business owner Liam Whittaker describes himself as “the least likely jewellery founder of all time” - but then again, a fine jewellery brand that operates entirely online isn’t exactly the status quo." - Remix

But it’s not only the online component that sets HEIREST apart. Its other unique selling point is that customers are handed creative control, with every component - from the metal to the gemstone to the cut to the carat - being completely customisable.

"I’ve been wearing them daily and have had so many questions about them from friends." - Screenshot This, Australia's most-read style Substack

Zara Wong shares her stacking hack: "For whatever mood you want to be in: earrings worn conventionally across two lobes reads pulled together and conventionally polished, but doubled on one ear gives it more of a twist. And more, eye-catching sparkle."

"An online jewellery store where customers can customise every detail – from metal and gemstone to cut, carat and engraving – with every choice visualised instantly and pricing updated in real time." - NZ Herald

NZ Herald Business captures how the brand is aiming to reset the category by combining modern engineering with complete visibility and control over every stage of the process, from design and pricing through to production.

"HEIREST offers more than 250,000 configurable options online, with fully dynamic pricing that adjusts in real time to choices such as stone size, metal type and setting." - ausbiz

Whittaker argues this transparency contrasts with traditional boutiques where prices are often opaque and the experience can feel overwhelming.